What Kind of Sweet Cherries Do the Final Consumers Prefer

Abstract

One of the important aims of the COST (Cooperation of Science and Technology) Action FA1104: "Sustainable production of high-quality cherries for the European market" is to exchange information on the new achievements related to cherry production and cultivars. During the project some differences in the consumer preferences in the participating countries were compared. The results from Bulgaria, Chile, Hungary, Italy, Japan, Latvia, and Turkey show that the most important characteristics for the cherry consumers are the taste followed by skin color. The most preferable cherries are sweet, but fruits with not very sweet taste, large fruit size, red color, reniform fruit shape and medium long stalk are also preferred. © 2020 Editura Universitaria Craiova.