Publication:
Historical Transformation of the Advertising Narration in Turkey: From Stereotype to Digital Media

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dc.authorscopusid55735776300
dc.authorscopusid57205358452
dc.authorscopusid18038041200
dc.contributor.authorYilmaz, R.
dc.contributor.authorÇakir, A.
dc.contributor.authorResuloğlu, F.
dc.date.accessioned2025-12-10T23:54:19Z
dc.date.issued2018
dc.departmentOndokuz Mayıs Üniversitesien_US
dc.department-temp[Yilmaz] Recep, Ondokuz Mayis Üniversitesi, Samsun, Turkey; [Çakir] Ali, Ondokuz Mayis Üniversitesi, Samsun, Turkey; [Resuloğlu] Filiz, Kocaeli Üniversitesi, İzmit, Kocaeli, Turkeyen_US
dc.description.abstractThe aim of this study is to examine transformation process of the advertising narration in Turkey. For this purpose, the chapter is divided two parts: In the first part of the study, the components of the advertising narration are defined in order to form a set of concepts. Basic concepts of narratology such as narration, focalization, narrative situations, narrative time, tenses, moods, narrative styles, fictional space, chronotopes, characters and discourse are defined and how they are confronted in advertising narration is shown. In the second part of the study, advertising narration in Turkey is divided into periods in parallel with the historical, social and technological developments and the transformation of the advertising narration within these periods is clarified. It has been examined between 1840-2017 years, and the transformation of advertising narration components has been disclosed during periods. The study is concluded with an evaluation on the future of advertising and the advertising narration in Turkey. © 2019, IGI Global.en_US
dc.identifier.doi10.4018/978-1-5225-7116-2.ch074
dc.identifier.endpage1399en_US
dc.identifier.isbn9781522571179
dc.identifier.isbn9781522571162
dc.identifier.scopus2-s2.0-85059712030
dc.identifier.scopusqualityN/A
dc.identifier.startpage1380en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-5225-7116-2.ch074
dc.identifier.urihttps://hdl.handle.net/20.500.12712/36088
dc.identifier.volume3en_US
dc.identifier.wosqualityN/A
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleHistorical Transformation of the Advertising Narration in Turkey: From Stereotype to Digital Mediaen_US
dc.typeBook Parten_US
dspace.entity.typePublication

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