Investigation of Interactive Video-Watching Patterns and Views by Content Type

Abstract

The interactive features embedded into videos have the potential to improve engagement. This study aims to investigate this engagement from different content types: academic vs. non-academic. First, the interaction patterns were examined through logs and screen recordings. Second, they were interviewed to have insights into views about the contents. Forty high school students were involved in the study. The research design of the study is an explanatory sequential mixed design. Participants were exposed to two types of interactive video content. The interactive features and design principles did not vary across videos. The findings indicated that students have smoother video-watching experiences in non-academic content and are more successful in scores collected during the interactions. In general, students expressed their views positively, but some found academic content too challenging. © 2023 17th International Conference on e-Learning and Digital Learning 2023, ELDL 2023 and 11th International Conference on Sustainability, Technology and Education 2023, STE 2023. All rights reserved.