Television and Digital Platform Series in Turkey: A Structural and Content-Based Comparison

Abstract

In today's globalized world, the media industry has undergone a significant transformation due to digitalization and advancements in communication technologies. This study compares traditional Turkish television series with digital platform productions, analyzing structural aspects like duration, format, broadcasting, advertising, and financing. It explores how digital series blend cinematic and televisual elements to form hybrid narratives, and how these innovations reshape viewer experience. The research highlights the shift from passive to active audiences, emphasizing how viewer engagement now guides content creation. Ultimately, the study aims to uncover the impact of digital platforms on the series industry and their role in shaping future media trends in Turkey. © 2025, IGI Global Scientific Publishing.