| dc.contributor.author | Yilmaz, Recep | |
| dc.date.accessioned | 2020-06-21T13:27:14Z | |
| dc.date.available | 2020-06-21T13:27:14Z | |
| dc.date.issued | 2017 | |
| dc.identifier.isbn | 978-1-5225-2374-1; 978-1-5225-2373-4 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12712/12742 | |
| dc.description | Yilmaz, Recep/0000-0003-3406-2755 | en_US |
| dc.description | WOS: 000404737400002 | en_US |
| dc.description.abstract | … | en_US |
| dc.language.iso | eng | en_US |
| dc.publisher | Igi Global | en_US |
| dc.relation.ispartofseries | Advances in Marketing Customer Relationship Management and E-Services (AMCRMES) Book Series | |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.title | Narrative Advertising Models and Conceptualization in the Digital Age Preface | en_US |
| dc.type | editorial | en_US |
| dc.contributor.department | OMÜ | en_US |
| dc.identifier.startpage | XVII | en_US |
| dc.identifier.endpage | XXI | en_US |
| dc.relation.journal | Narrative Advertising Models and Conceptualization in the Digital Age | en_US |
| dc.relation.publicationcategory | Diğer | en_US |
