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dc.contributor.authorBasfirinci, Cigdem
dc.contributor.authorUk, Zuhal Cilingir
dc.date.accessioned2020-06-21T12:18:28Z
dc.date.available2020-06-21T12:18:28Z
dc.date.issued2020
dc.identifier.issn1045-4446
dc.identifier.issn1540-4102
dc.identifier.urihttps://doi.org/10.1080/10454446.2020.1740128
dc.identifier.urihttps://hdl.handle.net/20.500.12712/10211
dc.descriptionCilingir Uk, Zuhal/0000-0002-3271-7765en_US
dc.descriptionWOS: 000522413400004en_US
dc.description.abstractThe goal of this study is to explore the importance of country of origin (COO), ethnocentrism, perceived risk, and product involvement on consumers' chocolate preferences, and also to reveal the interrelationships between these factors. Using taste test and survey, a quantitative method was employed to reveal whether the taste perception of respondents for the same chocolate will be differentiated with regard to the COO information and whether the buying intention of respondents for the same chocolate will be differentiated with regard to the COO information. Also, the role of consumer ethnocentrism, perceived risk, and product involvement on COO effect was tested. Turkish university students constituted the sample for the study. Univariate and multivariate statistical methods were used. With important implications for COO research, results help to improve our understanding for situations in which COO effect, ethnocentrism, and other variables can become effective for chocolate products. To our best knowledge, this is the first study that has empirically demonstrated the role of COO on taste perception and explored the underlying factors of COO, product involvement, consumer ethnocentrism, and perceived risk interaction for chocolate products.en_US
dc.language.isoengen_US
dc.publisherRoutledge Journals, Taylor & Francis Ltden_US
dc.relation.isversionof10.1080/10454446.2020.1740128en_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectCountry of originen_US
dc.subjectconsumer ethnocentrismen_US
dc.subjectperceived risken_US
dc.subjectproduct involvementen_US
dc.subjectTurkeyen_US
dc.subjectchocolateen_US
dc.subjecttaste testen_US
dc.titleDoes Country of Origin Matter for Chocolate? Ethnocentrism, Involvement, and Perceived Risk for Turkish University Studentsen_US
dc.typearticleen_US
dc.contributor.departmentOMÜen_US
dc.identifier.volume26en_US
dc.identifier.issue2en_US
dc.identifier.startpage144en_US
dc.identifier.endpage184en_US
dc.relation.journalJournal of Food Products Marketingen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US


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