Yazar "Yilmaz, Recep" için listeleme
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Historical Transformation of the Advertising Narration in Turkey: From Stereotype to Digital Media
Yilmaz, Recep; Cakir, Ali; Resuloglu, Filiz (Igi Global, 2017)The aim of this study is to examine transformation process of the advertising narration in Turkey. For this purpose, the chapter is divided two parts: In the first part of the study, the components of the advertising ... -
A Model for Interactive Advertising Narration
Resuloglu, Filiz; Yilmaz, Recep (Igi Global, 2017)Taking the interest shown by the audience into consideration, it is rather likely that interactive advertising would be more common anytime soon. As being one of the latest forms of advertising in the digital age, it is ... -
Narrative Advertising Models and Conceptualization in the Digital Age Preface
Yilmaz, Recep (Igi Global, 2017)…
