Yazar "Yazar, Evrim Erdogan" için listeleme
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Can social media marketing lead to abnormal portfolio returns?
Bank, Semra; Yazar, Evrim Erdogan; Sivri, Ugur (Elsevier Sci Ltd, 2019)This study tests the impact of usage of Twitter as a microblogging service provider on shareholders returns and abnormal returns. In accordance with this purpose, two portfolios were created based on measurement of whether ... -
Consumer Attitude towards Organic Foods: A Multigroup Analysis across Genders
Yazar, Evrim Erdogan; Burucuoglu, Murat (Istanbul Univ, Sch Business, 2019)Environmental pollution, modern farming practices and animal transmitted diseases have led consumers to have food safety and health concerns regarding organic foods. This research aims to examine the relationship between ...
