Yazar "Taskiran N.O." için listeleme
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Handbook of research on effective advertising strategies in the social media age
Taskiran N.O.; Yilmaz R. (IGI Global, 2015)Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing ... -
A model for mind-device dialectic and the future of advertising in the social media age
Yilmaz R.; Taskiran N.O. (IGI Global, 2015)Every advertisement text has a specific impact on the mind of receivers. Just like a water-mill or wind mill, human mind develops a specific systematic interaction against different advertisement texts. This section focuses ...
