Publication:
The Functions of the Narrator in Digital Advertising

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dc.authorscopusid56660581600
dc.contributor.authorBolat, N.
dc.date.accessioned2025-12-10T23:54:18Z
dc.date.issued2018
dc.departmentOndokuz Mayıs Üniversitesien_US
dc.department-temp[Bolat] Nursel, Ondokuz Mayis Üniversitesi, Samsun, Turkeyen_US
dc.description.abstractStorytelling, which was taken over from traditional advertising, has been continuing existence of it sown in the World of digital advertising. Efficiency of storytelling is intensively used in digital advertisements with the aim of directing attention of consumers to the product and encouraging them to buy product. In digital advertisements, stories are narrated by storytellers. In this study, storytelling in digital advertising and different types of storytellers are examined and traces of storytelling which has existed from past to the present, are followed. © 2018 by IGI Global. All rights reserved.en_US
dc.identifier.doi10.4018/978-1-5225-5187-4.ch021
dc.identifier.endpage423en_US
dc.identifier.isbn9781522551874
dc.identifier.isbn1522551875
dc.identifier.isbn9781522551898
dc.identifier.scopus2-s2.0-85041572063
dc.identifier.scopusqualityN/A
dc.identifier.startpage406en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-5225-5187-4.ch021
dc.identifier.urihttps://hdl.handle.net/20.500.12712/36085
dc.identifier.wosqualityN/A
dc.institutionauthorBolat, N.
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleThe Functions of the Narrator in Digital Advertisingen_US
dc.typeBook Parten_US
dspace.entity.typePublication

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